My dogs love this food. As you can see ICE can't wait to get his head in the bag. Buddy the old man sits patiently for his. They absolutely love this, since using this I have no problems with buddy's ears and his tummy seems to have settled. My 12 month old husky has been put on this also. Another one who had a sensitive stomach. Keep up the good work Cobbydog, you know what our pets like